Research

The future is now — so embrace AI

Given the salience of artificial intelligence for business and society, I have developed a one-day workshop for business leaders to get up to speed on these concepts. “The Future of Work and Digital Innovation” workshop will be held on Feb. 21, 2018, at ASU’s Tempe campus.

Apps and advertising: Now marketers can invest more wisely

Research by Professor of Information Systems Sang-Pil Han provides a model for mobile application analytics that helps media buyers know how much and where to spend for optimal ad return on investment.

Big data mining technique helps discover startups

In the high-tech sector, the hunt for startup companies to purchase is intense. The challenge is how to find these new businesses. To help make finding these startups easier and give analysts a competitive edge, a W. P. Carey professor developed a data-mining tool.

Turn up the volume: Strategies that increase user-generated content

New research by Assistant Professor of Information Systems Yili Hong and his co-authors found certain interventions influence an individual to contribute an online review.

Let the data do the talking: Careers in business data analytics

Using data collected about bikes stolen on campus, students in the Master of Science in Business Analytics (MS-BA) program created a map for ASU Police showing where to patrol — on what days and what specific times — to prevent thefts.

Beyond phones to a mobile internet of things

On March 18, 2014, Sprint CEO Dan Hesse briefed members of the Economic Club of Phoenix on the advances in wireless technology that are launching the internet of things.

The MSIM curriculum part two: Data and project management

Companies are increasingly looking for the depth of expertise that students acquire in specialty masters programs like the Master of Science in Information Management (MSIM). In Part 2 of KnowIT’s tour of the MSIM curriculum we interviewed professors Robert St.