Research

New research by Assistant Professor of Agribusiness Carola Grebitus and her co-authors examines the purchasing behavior of energy drink consumers. The results show people are not always willing to pay more for their favorite brands.

What influences supply chain managers to make one decision over another and take risks in the purchasing process? Associate Professor of Supply Chain Management Thomas Kull delves into the factors that affect decision-making in his new research.

New research by Assistant Professor of Accounting Pablo Casas-Arce finds professionals do better when they receive detailed assessments less often.

Professor of Economics Alex Bick's model predicts recently enacted policies in Germany won't boost birth rate or employment.

Professor of Management and PetSmart Chair in Leadership Jeff LePine is half-way through a multiyear grant from NASA to study how astronauts — and the rest of us — can more easily and efficiently make transitions between daily tasks. Find out what's the next frontier for ASU and NASA.

How much was the college basketball championship worth to Phoenix? According to a study commissioned by the Phoenix Local Organizing Committee and conducted by the Seidman Research Institute: $324.5 million. The experience university volunteers gained? Priceless.

Research by Professor of Agribusiness Ashok Mishra examines whether Great Depression-era legislation continues to have a positive effect on contemporary farmers.

Clinical Associate Professor of Finance Geoffrey Smith crunches big data to find that downturns on Mondays have stopped since 1975.

Assistant Professor Mahyar Eftekhar finds relief groups need more flexibility in spending.

Research finds that people are less likely to use and enjoy beautiful consumables.