‘Big league’ or big illusion? Study calls time on splashy stock market anomalies
In his latest research, an ASU professor invents a stock market anomaly to expose the shaky ground behind quirky Wall Street theories.
Why wealthy Americans work
An ASU economist’s research shows the affluent work not for more stuff, but for better stuff — and it’s reshaping how we think about taxes and incentives.
The gentle science of persuasion, part seven: Unity
Shared identities have shaped human behavior since ancient times. In our final installment of this seven-part series, Emeritus Professor Robert Cialdini, the 'Godfather of Influence,' explores how the principle of unity makes us more likely to say 'yes' to those with whom we identify.
Step by step: Measuring the value of managing by walking around
New research finds that executive visits boost employee motivation and sales.
From helping hands to loyal donors: A smarter approach to volunteer management
ASU researchers try to solve the puzzle of how many volunteers are too many.
How startups can disrupt responsibly
A four-step framework helps startups mitigate political and societal risks, research finds.
Low-carbon beef: Is a greener cut worth the extra buck?
Research shows consumers are willing to pay more for steaks that help reduce greenhouse gas emissions.
Cracking the code on food waste: A tricky balancing act
ASU researchers uncover the complex challenges of turning unsellable produce into a sustainable business model.
Inside the boardroom: How anger and happiness shape corporate governance
New research reveals that happiness tends to garner broader board support, while anger prompts immediate executive responses, highlighting the significant impact of emotions on corporate governance decisions.
Love it or hate it, advertising can boost life satisfaction
According to an ASU marketing expert's new research, reducing marketplace uncertainty through advertising has positive effects on consumers.