Research

Finding the best freelancer: Openness helps

Need a temp worker? Consider online labor markets, where you auction off your work to eager freelancers. If you go that route, make sure people can see each other’s bids via the open-bid option. It will bring you fewer people but a better deal in the long run.

Making ethical decisions: Mood matters

Do the executives running big public accounting firms really know how the CPAs who work for them would respond when faced with ethical dilemmas? New research suggests they may not.

The elements of brand personality

In part three of this series, we are looking at the elements that combine to create your brand’s personality. The elements of brand personality are considered intangible, and on the table of brand elements they are classified as feelings.

The economy at mid-expansion: Look toward the next recession

Comerica Bank Chief Economist Robert Dye says it’s time to take a different perspective on the economy. Short story: “We need to get past the view that the economy is just now recovering. We’re actually in the middle of the expansion.”

Give thought to renter's application, interview

I have had all manner of tenants in the past, good and bad. With experience, I have developed a successful application process that helps me to find the best possible tenants. When a tenant wants to rent the property after the showing, then it's time for the application.

Starbucks' success brewed with a commitment to humanity

Starbucks is a worldwide brand, but its success rests on more than a cup of coffee.

Is Phoenix real estate market idling or slowing down?

Even though the Phoenix real estate market was sluggish in August, optimism prevails this fall. But the W. P. Carey School’s expert has questions about whether there will be significant upward momentum in the near future.

Phoenix real estate market on hold

While August temperatures spiked, the real estate market was cooling down, according to the monthly report from the Center for Real Estate Theory and Practice at the W. P. Carey School of Business.

Brand building: Inquiring minds want to know

You don’t need to be a famous expert to understand the elements that make up your brand — what matters most is your inquisitiveness. It is your willingness to wonder and ask questions that enables you to gain understanding that you can use to build your brand’s value to your customers.

Feedback essential for employee growth

Everybody needs feedback to learn and grow. Yet how many employees can say they get the feedback necessary to perform well at work and develop their skills for the future? Research indicates that it’s not anywhere near enough.