Research

First, empowered consumers: How will the Internet disrupt supply chains next?

Do you remember “You’ve Got Mail”? In the 1998 hit movie, the Internet enables romance to flower between Tom Hanks, who played a big box bookstore owner, and Meg Ryan, an independent bookstore owner. Ironically, that same Internet has now clobbered big box bookstores.

Hot in Phoenix: July housing sales up

Most years, the desert heat holds back buyers in the Phoenix real estate market, but not this year. Sales of single family homes were up 20 percent over July of last year, and townhouses rose even more.

Three approaches to valuing your business

Your business is thriving, but to continue to grow, you need capital. Before you enter the market, you need to know what your company is worth.

Brand building: One size does not fit all entrepreneurs

What are the elements that make up your brand? Nancy Gray, a marketing instructor at the W. P, Carey School, explains how those elements contribute to the way your brand is perceived — and lived ­— by your customers.

Getting down to business with STEM

Business schools are in the conversation about STEM readiness in the U.S. workforce. Michael Goul, associate dean for research, explains why the business education footprint must expand to include science, technology, engineering and math. His article on this topic appeared in BizEd magazine.

Brands are built one customer at a time

One of the marketing questions most frequently asked by an entrepreneur or small business owner is, “Why do I need to worry about branding?” The answer is really quite simple: It is to gain more customers and keep them coming back, again and again.

Simplify: Identify your non-negotiables and your 'can't live withouts'

In this edition of "Getting Started," Sidnee Peck explains the importance of acknowledging the things that you do and do not need in life.

Phoenix real estate sales heated up in June

The real estate market fluctuates with the seasons, and the lead up to summer — a popular time to move — is usually busy. This year June was the prize-winner with exceptionally strong sales.

In business, it's always election season

As entrepreneurs and small business owners, it’s not what you think that matters, it’s what others think. In a sense, every day is “election day” for your business, because when customers buy or use your product or service it’s as if they were voting for you. So how do attract votes?

Commentary: Phoenix needs a sense of place

Plans to open the David and Gladys Wright House in the Phoenix neighborhood of Arcadia as a museum have spurred debate.