Ushering In China's service revolution
China is no stranger to revolution, so it's hardly surprising that the country's business leaders and academics are talking about an approaching service revolution that will transform the manufacturing behemoth into a leading global services provider.
Stickiness is powerful: Making your message count
Books touting ways to improve business communication skills command acres of shelf space in local bookstores, mostly in the Bargain Bin section. They're literally "a dime a dozen." Then there are the true classics that take pride of place in front of the store, year after year.
Economic impact study: Phoenix scores big with Super Bowl XLII
Arizona brought its "A" game to the Super Bowl — both on the field and off — with a winning coordination of events at Glendale's University of Phoenix Stadium.
What's eating you? 100-calorie mini-pack snacks might be diet disrupters
For those of us who diet – counting our cookies, watching our calories and paying more per mouthful for chow that we perceive as "diet food" – researchers from the W. P. Carey School of Business offer a bitter insight to swallow.
Hispanics seen as key players in expanding Diamondbacks fan base
The Boston Red Sox played Oakland in Japan this week — an unusual opening day for Major League Baseball.
Taking a cue from the business world: What the public sector could learn about influencing behavior
What's the best way to convince a 40-year-old to stop smoking? Tell him that he'll get lung cancer and die? Not necessarily.
Take the leap: Overcoming uncertainty with the principles of persuasion
Fears of recession, turbulent markets and an overload of information about the situation have created a sense of uncertainty about the economy going forward, leaving many people unsure how to react.
Ask your doctor if direct-to-consumer health care advertising is right for you
Anyone who watches television in the United States might logically conclude that this is a nation plagued by allergies, depression and arthritis. Ads for medicines to address such conditions make it seem as though ailment sufferers outnumber the healthy.
Innovating the customer experience
Success in business is all about creating an exceptional customer experience, and then enhancing it. But how do we innovate the customer experience to make it exceptional?
Rendering authenticity: How to succeed in the experience economy
The new consumer sensibility, widely heralded in the business press, is the Experience Economy. Our world of mediated, staged and multi-sensory experience — an increasingly unreal world — gives rise to people desiring authentic or "real" experiences. But what is authenticity?