Eat, drink and go shopping: Why thoughts of death whet consumers' appetite for stuff
After the Sept. 11 terrorist attacks, Americans began doing all of the things they had always wanted to do, including, apparently, a whole lot of shopping.
Employees first: Strategies for service
The customer is king, an old service mantra says. But today a few industry leaders argue the employee, not the customer, is most important.
Building loyalty through customer experience
While most companies agree on the importance of a loyal customer base, it remains an elusive goal. Many companies that track customer satisfaction quickly become frustrated and sometimes abandon loyalty efforts, according to Dr.
Enjoy the ride: Harley Davidson's user community
User communities, usually associated with technology products, help customers connect with each other and the brand. User communities are not just for computer products, however. An exceptional example of developing and sustaining an active, dynamic user community is Harley-Davidson Motorcycles.
Ushering In China's service revolution
China is no stranger to revolution, so it's hardly surprising that the country's business leaders and academics are talking about an approaching service revolution that will transform the manufacturing behemoth into a leading global services provider.
Stickiness is powerful: Making your message count
Books touting ways to improve business communication skills command acres of shelf space in local bookstores, mostly in the Bargain Bin section. They're literally "a dime a dozen." Then there are the true classics that take pride of place in front of the store, year after year.
Economic impact study: Phoenix scores big with Super Bowl XLII
Arizona brought its "A" game to the Super Bowl — both on the field and off — with a winning coordination of events at Glendale's University of Phoenix Stadium.
What's eating you? 100-calorie mini-pack snacks might be diet disrupters
For those of us who diet – counting our cookies, watching our calories and paying more per mouthful for chow that we perceive as "diet food" – researchers from the W. P. Carey School of Business offer a bitter insight to swallow.
Hispanics seen as key players in expanding Diamondbacks fan base
The Boston Red Sox played Oakland in Japan this week — an unusual opening day for Major League Baseball.
Taking a cue from the business world: What the public sector could learn about influencing behavior
What's the best way to convince a 40-year-old to stop smoking? Tell him that he'll get lung cancer and die? Not necessarily.