Research

The gentle science of persuasion, part two: Reciprocity

Most people want to give back to people who do something nice for them. In fact, social mores dictate that a favor should be returned in kind, and we apply pejoratives to those who do not: ingrates, moochers.

Job-hunting in the age of Monster: Protecting your online reputation

Maybe it wasn't the MySpace photo that cost an applicant the chance for a second interview with his dream employer, but something on that page turned off the corporate hiring manager who had been impressed during an hour-long interview.

Even with a housing hangover, Arizona's economy will be strong in 2007

In 2007, Arizona's economy will continue to expand even as the state begins to face the consequences of the 2004-2005 housing frenzy.

U.S. economic forecast for 2007: Cooling off but no recession

The economy will cool off because of a slowing housing market and rising energy prices but will experience a soft adjustment and modest growth in 2007, according to John B. Taylor and Peter Wall, two speakers at the 43rd Annual Economic Forecast Luncheon, co-sponsored Dec.

What's in a name?

A rose by any other name would smell as sweet, but would a businessperson without a popular first name be as likely to savor the smell of success in the executive suite?

Expanding the innovation horizon in the global marketplace

At the recent Compete Through Service Symposium sponsored by the W. P. Carey School's Center for Services Leadership, Michael E.

Betting on basics: An investment banker goes public with what appeals to financiers

Named one of "America's 50 Most Powerful Women" by Fortune magazine, Cristina Morgan has represented her firm on more than 100 IPOs for such familiar names as Adobe, Google, Pixar and Netscape. Recently she was inducted into the W. P. Carey School's Alumni Hall of Fame.

Divided we stand: Why a Democratic Congress is good for business

Corporate America shouldn't fear the Democratic takeover of Congress, despite the party's anti-business reputation.

The gentle science of persuasion, part one: Liking

The ability to persuade others is critical to success, whether you are selling cars or a new corporate strategy. Psychology and marketing Professor Robert Cialdini has examined the component parts of influence, in the lab and on the street.

The shape of things to come in the U.S. economy

"Subpar," when applied to upcoming economic growth, is not an epithet businesses like to hear. It doesn't sit very well with consumers either.