Research

Tactics to make your startup grow

Some entrepreneurs simply started doing something, made some money and then a business was born. If you find yourself in this position, then you should focus on some core concepts to be more strategic and purposeful with your business, enabling it to grow.

Podcast: Spirit of Enterprise Awards

Sidnee Peck, director of the Center for Entrepreneurship at the W. P. Carey School, talks with Ken Morgan of KFNN MoneyRadio 1510, about the companies that are finalists for the 18th annual Spirit of Enterprise Awards, to be presented November 21.

Growth in employment and earnings brings an uptick in workers' compensation benefits and costs

Yahoo! Finance quoted Economics Professor Marjorie Baldwin in a story about the rise in workers’ compensation benefits in 2012. Baldwin is chair of Academy's Workers' Compensation Data Panel, part of the National Academy of Social Insurance.

In a society that craves beauty, marketers zero in on self-image

Triblive.com explored the connection between beauty and business in an article that cited market professor Naomi Mandel’s 2010 study of the impact of ads featuring perfectly sculpted models.

Study: Demographics make Phoenix viable for market testing

A recent study ranked Phoenix Number 8 on a list of U.S. cities that closely resemble national demographis averages.

Lessons from the ASU Spirit of Enterprise finalists

When do you get an opportunity to peer behind the curtain and learn other businesses' best secrets for getting ahead and making a difference?

Keys to growth: Research, innovation, listening

It's tough to research and refresh your strategy when you have a business to run, but talking to your current and potential customers is a good start. Sidnee Peck, director of the Center for Entrepreneurship at the W. P. Carey School of Business, writes weekly on topics of interest to entrepreneurs.

Attention shoppers: Fruit and vegetable prices rising

The Wall Street Journal quoted Professor Timothy Richards about the increase of fresh produce prices due to the three-year drought in California.

Summer must-reads: 10 marketing books for your beach bag

Business2Community recommends a new book by Robert Cialdini, Regents’ Professor Emeritus of Psychology and Marketing.

Want a promotion? Have a plan

Identifying and developing your successor should be a key strategic priority for anyone hoping to be promoted in the next six months to two years.