Research

The Phoenix metro area boasts a team in all four big-league sports, making it one of only a dozen metropolitan areas that can make this claim. And, of course, ASU has a high-level athletic program that draws hundreds of thousands of fans every year.

January usually claims the dubious distinction as the slowest month of the year, according to Michael Orr, director of the Center for Real Estate Theory and Practice at the W. P. Carey School, but this year February isn’t much better.

Aspiring entrepreneurs often put the naming process (and buying T-shirts, business cards and websites) way too early in the game. While your business name can be really important, don't let it take over your time and attention.

Economist Dennis Hoffman shows that taxpayers are paying less as a percentage of their incomes to support state services than they did 30 years ago.

Starting a business venture is never an easy process, says Sidnee Peck, director for the Center for Entrepreneurship. Peck elaborates on the key components needed to get funding for your business venture.

The most common political decisions are around resources (who gets them) and hiring and promotions (who gets in and goes up).

Considering all the pills, plans and gadgets that promise miracles, you’d think consumers were always on the lookout for products that can effortlessly remedy woes. But most aren’t, says Adriana Samper, an assistant professor of Marketing at the W. P. Carey School of Business.

Adriana Samper studies how companies aim their products at consumers. People equate greater effort with greater control, and consumers who are feeling low control choose products that can help them regain control through their personal exertion. Which marketing standpoint garners the most buyers?

A logo is a graphic representation of a brand. Logo designs are intended to evoke a brand’s promise: the benefits and experiences consumers expect from the service or product. Since Phoenix logo is a mythical bird rising from the ashes, what does the logo of Phoenix say about who we are?

Eye-opening research conducted by Assistant Professors Carola Grebitus and Rod Roscoe shows that we may not be as adept at online searching as we’d like to think.