New research by Assistant Professor of Agribusiness Carola Grebitus and her co-authors examines the purchasing behavior of energy drink consumers. The results show people are not always willing to pay more for their favorite brands.

When California was considering its restrictions on cages in 2008 and 2010, early research showed some consumers willing to pay a premium for the eggs that surpassed the extra cost to producers, says Timothy Richards, professor of agribusiness.

Research by Professor of Agribusiness Ashok Mishra examines whether Great Depression-era legislation continues to have a positive effect on contemporary farmers.

Thanks to a grant from the U.S. Agriculture Department (USDA), Professor of Agribusiness Tim Richards is set to lead a two-year investigation on solutions to fruit and vegetable waste.

Professor Ashok Mishra, who is the Kemper and Ethel Marley Foundation Chair in Food Management, is the new editor of the Journal of Agribusiness in Developing and Emerging Economies

Many national grocers are losing sleep over the online giant, but Valley grocers are up for the competition.

The Wall Street Journal quoted Professor Timothy Richards about the increase of fresh produce prices due to the three-year drought in California.

Eye-opening research conducted by Assistant Professors Carola Grebitus and Rod Roscoe shows that we may not be as adept at online searching as we’d like to think.

Why do wholesale food prices fluctuate wildly, while retail prices don't change much? Agribusiness Professor Timothy Richards believes that most of the time, the retail food business is an efficient market with both consumers and retailers exhibiting rational behavior.

Students from the Morrison School of Agribusiness at ASU’s W. P. Carey School of Businessparticipated in the National Agri-Marketing Association’s (NAMA) national marketing competition held April 15 – 16 in Kansas City, Missouri.