Reality of regulation coming to daily fantasy sports?
Fantasy sports are here to stay, but key decisions in the next year or two likely will bring taxation and government regulation to the booming industry. That was the consensus of a panel on the future of fantasy sports at the 2016 ASU Sports Symposium.
A new perspective: How service contributes to well-being
Transformative Services Research (TSR) is a new sub-field of services marketing that examines the relationship of service to well-being. Associate Marketing Professor Laurie Anderson and colleagues at W. P. Carey identified the field five years ago.
If you warn dieters how unhealthy a food is, they'll just eat more of it
The Huffington Post reports on research by Professors Naomi Mandel and Andrea Morales which found that negative messages about food did not help dieters make better choices.
A new study shows that retail therapy can make you feel better
Glamour magazine online reports on Assistant Professor of Marketing Monika Lisjak’s research that showed shopping can make you feel better, depending on what you buy.
When customers define service brands
Building a brand for a services business is more complicated than ever. Customers might perceive one hotel chain or insurance company as pretty much the same as its competitors.
What you need to know about the CFP national championship game
The 2016 College Football Playoff national championship game was played January 11 in Glendale, Ariz. Marketing Professor Michael Mokwa and other marketers and economists have been studying the economic impact of these sports events since the mid-1990s.
When does customer's experience actually start?
Do you know when your customer’s service experience actually starts? That is, when it begins in your customer’s mind? Could you be missing something important?
Landlord files: How to vet a rental application
After you have received an application and the application fee from your tenants, you will want to process the application in a timely manner. I ask tenants to notify their employers and previous landlords to expect my call so that I can process the application as quickly as possible.
Is big data always a big deal?
Much has been made of data analytics lately — arguably for good reason. These days we have access to more and more information and the tools that can help make sense of it. People are clamoring for big data — the bigger the better!
Is shopping good therapy? Depends what you buy
Some people go shopping for a lift when life delivers a blow to the ego, but that purchase may not make them feel better. Marketing researcher Monika Lisjak has found that depending on what people buy, they actually might make themselves feel worse and will perform worse on subsequent tasks.