Good directions: What makes a board effective?

Academic interest in how corporations are governed has grown since the WorldCom and Enron Corporation scandals of the early 2000s and the global financial crisis of 2008.

Continuous improvement: It’s organic

John Lincoln of Lincoln Electric believed his role as a leader was to create an environment where his employees would be encouraged to discover new ways for the company to improve and to bring those suggestions forward for his consideration.

To survive companies need a digital presence

Entrepreneurs who do not sell on the Internet and therefore do not have a merchant account often ask me if they need a digital presence. The answer: a resounding yes! That's because customers and clients use the Internet the way people used the Yellow Pages a generation ago, only more so.

Location, location, location: It's more than an address

You already knew that decisions about where to locate your business involve factors such as size of space, type of space, common area expenses and rent.

Lost in space? NASA grant explores work patterns

Have you ever thought “Where was I?” when you returned to a task after someone had interrupted you? Task shifting — even pulling yourself away from the computer screen to answer a question — can impact productivity. For astronauts, it can increase risks.

Three approaches to valuing your business

Your business is thriving, but to continue to grow, you need capital. Before you enter the market, you need to know what your company is worth.

Brand building: One size does not fit all entrepreneurs

What are the elements that make up your brand? Nancy Gray, a marketing instructor at the W. P, Carey School, explains how those elements contribute to the way your brand is perceived — and lived ­— by your customers.

Brands are built one customer at a time

One of the marketing questions most frequently asked by an entrepreneur or small business owner is, “Why do I need to worry about branding?” The answer is really quite simple: It is to gain more customers and keep them coming back, again and again.

Simplify: Identify your non-negotiables and your 'can't live withouts'

In this edition of "Getting Started," Sidnee Peck explains the importance of acknowledging the things that you do and do not need in life.

In business, it's always election season

As entrepreneurs and small business owners, it’s not what you think that matters, it’s what others think. In a sense, every day is “election day” for your business, because when customers buy or use your product or service it’s as if they were voting for you. So how do attract votes?