Using online referrals? Shoppers look for a fair share

What works best when you’re constructing an online referral program to attract new customers? One thing to watch is fairness, says Professor of Information Systems Yili (Kevin) Hong. According to him, equity is of particular importance when constructing online referral systems that give customers a chance to make referrals to folks they don’t know well.

IS launches new labs

The Department of Information Systems introduces two new initiatives to solve real-world problems and address questions of strategic importance to the digital society.

Latest IS news: Rankings, research, inspiration, and encouragement

Stay ahead of what’s going on each semester through the KnowIT blog, which covers a wide range of topics — from student and alumni stories to upcoming activities and event recaps. Keep reading to learn what has been happening this spring in the Department of Information Systems.

Augmented intelligence vs. artificial intelligence

In the context of the central theme of the annual Workshop on Information Technology and Systems — to which I have the privilege of being the program co-chair this year — I want to share my thoughts on how academics and industry are reassessing the future role of intelligence.