The subscription trap and how it impacts students' budgets
Monthly subscriptions can reinforce behaviors like the sunk-cost fallacy and loss aversion, explains a W. P. Carey marketing expert.
In this article published Oct. 9, 2025, by The Reynolds Center for Business Journalism:
Subscriptions are set up as a low upfront cost. People are not able to see what that means in terms of a year, or if it ends up being a perpetuity, how much value it adds up to being.
— Frank Jee, clinical associate professor of marketing
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