A football.

ASU football home opener sells out for first time in 27 years

A W. P. Carey research study found that ASU football generated over $55 million for Arizona last fall.

In this article published Aug. 29, 2025, on KJZZ:

Economists from the W. P. Carey School of Business say there is a lot more to celebrate. A recent study found the football program generated more than $55 million in 2024 for the state's GDP in Maricopa County, with almost 278,000 fans attending the six home games last season.