AI master's student Nora Mawashi sees future career through ethical use of technology

The Master of Science in Artificial Intelligence in Business (MS-AIB) from the W. P. Carey School of Business gives its students — like Nora Mawashi (MS-AIB '25) — the tools and knowledge needed to tackle these questions and leverage AI in a mindful and responsible way.

While artificial intelligence becomes integrated within nearly every step of the business process, the questions of its ethical use continue to rise. The Master of Science in Artificial Intelligence in Business (MS-AIB) from the W. P. Carey School of Business gives its students the tools and knowledge needed to tackle these questions and leverage AI in a mindful and responsible way.

This philosophy is what brought Nora Mawashi (MS-AIB '25) to W. P. Carey and the MS-AIB program. Mawashi came to ASU with a strong background in marketing and data analytics from a career in Canada, and plans to use what she learns in the MS-AIB to transform her career and the future of business.

"My goal is to bridge the gap between technical AI implementation and business results," she says. "I aim to ensure that AI is used ethically and strategically to create lasting value... I strive to create a more efficient and sustainable business environment."

W. P. Carey News spoke to Mawashi about her collaborations with fellow MS-AIB students, her career goals, and advice for those considering W. P. Carey.

Why W. P. Carey?

The MS-AIB curriculum features an emphasis on combining innovation with ethics, sustainability, and mindfulness. "Choosing W. P. Carey wasn't just about earning a degree; it was about joining a community of forward-thinkers who view AI as a catalyst for change," Mawashi says.

In addition to discovering all the ways that AI can be used to make business processes easier or quicker, students analyze what the most responsible use cases are that benefit society.

"We're not just learning to code; we're learning to inspire, lead, and drive meaningful change across organizations," Mawashi says. "This focus on the human side of technological innovation taught me that to truly harness the power of AI, we need to align it with human potential and organizational goals."

The human side of this industry is a part of everything students within the program do. The environment within the MS-AIB program and at W. P. Carey as a whole is meant to foster collaboration and connection between classmates and faculty.

"Engaging with peers from diverse industries brings unique perspectives that deepen our discussions and broaden my understanding of AI applications across different sectors," Mawashi says. "These connections go beyond academic growth, forging friendships and professional relationships that will last long after graduation."

She adds, "The faculty aren't just teachers, but guides on this exciting journey. Their real-world experience and passion for innovation create a dynamic learning environment where no question is too bold and no idea too ambitious."

Why AI in business?

Previously in her business career, Mawashi worked primarily in marketing with a focus on data-driven marketing and analytics. She saw how technology was changing and realized how important artificial intelligence would become.

"My journey in marketing and business analytics showcased the power of data, but I knew there was much more to explore," she says. "As AI began to revolutionize industries, I felt a strong desire to be at the forefront of this transformation. I recognized a critical gap in my ability to integrate AI into business strategies, which drove me to pursue this program."

While in the MS-AIB program, Mawashi has embraced ethical AI as a point of emphasis, which she says will definitely carry through her career after graduation. "The constant emphasis on ethical AI reminds us of our responsibility as future leaders," she says. "This holistic approach isn't just preparing me for a job; it's empowering me to shape the future of AI in business with strategic insight and integrity."

Mawashi describes the goal for her career as follows: "to harness the power of AI to solve complex business challenges, enhance decision-making, and drive innovation across industries." She places a strong emphasis on sustainability and ethics, which are also core tenets of W. P. Carey's MS-AIB program.

What's next?

Mawashi has taken advantage of networking opportunities and other resources from the W. P. Carey Career Services Center to prepare herself for graduation and beyond. She cites conversations with classmates from various industries as opening her eyes to the many ways in which AI could be used throughout business.

One of Mawashi's favorite aspects of being at W. P. Carey is the school's culture of personal connections and collaboration, which she believes is a strong selling point to anyone considering coming here for studies.

"Here, you're not just a student; you're part of a diverse, collaborative community where your unique perspective is valued and your boldest ideas are nurtured," Mawashi says. "The emphasis on teamwork isn't just theoretical — it’s integrated into every aspect of the program, preparing you for the real-world challenges of leading in the AI era."

She adds, "The connections you make here, the skills you develop, and the perspectives you gain will stay with you long after graduation, influencing not just your career but how you view the world."