A famous CEO is often bad for business
An ASU management expert discusses the pros and cons of celebrity CEOs.
In this story published Dec. 27, 2024, in The Hill:
As boards select and oversee CEOs, they should carefully weigh the pros and cons of fame. CEO celebrity is most valuable when it is in service of the business, boosting a great product and aligning with company needs, and when the CEO is held accountable and pushed to evolve. While fame can be alluring, ultimately the CEO shouldn't outshine the business itself.
– Jonathan Bundy, Dean's Council Distinguished Scholar and professor of management and entrepreneurship
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