Customer science: A new CIO imperative
A W. P. Carey research study investigates customer experience satisfaction.
In this article published July 15, 2024, on CIO:
The Center for Services Leadership at ASU's W. P. Carey School of Business periodically conducts a National Customer Rage Survey tracking customer satisfaction, complaint handling, and the alarming incidence of customer uncivility (i.e., rage). An emerging key performance indicator in the customer experience/satisfaction world is "rage clicks" — for example, when a user click a button sometimes five or six times because a website loads slowly or freezes. Should reducing or eliminating customer rage become an IT metric?
Latest news
- Full-time MBA program helps Gina Larson transition from Peace Corps to running cross-cultural venture
Returning from serving in the Peace Corps in Kosovo, Gina Larson (Full-time MBA '26) has found a…
- Digital therapeutic approach to health literacy can enhance patients' engagement with educational materials
An ASU information systems expert discusses the limitations of digital technology related to…
- Celebrating excellence: 5 leaders inducted into 2025 W. P. Carey Alumni Hall of Fame
ASU's W. P.