Houston's Final Four success foreshadows potential economic boost for Arizona in 2024
The region saw a $324.5 million impact from 2017's Final Four, according to an ASU study.
In this story published April 17, 2023, on Arizona PBS:
Much like sports, having the perfect fit is ideal for events like the Final Four. The revenue generated from the biggest tournament in college basketball is significant. A report from the W. P. Carey School of Business at Arizona State University stated that the estimated total economic impact for the 2017 Final Four in Arizona was $324.5 million.
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