One year out: Phoenix on the clock for NCAA 2024 men's Final Four
ASU research shows the 2017 Final Four generated $324.5 million for the region.
In this story published March 31, 2023, in The Arizona Republic:
Not only are these events good publicity for the state, but they also generate significant revenue. The 2017 Final Four generated an estimated economic impact of $324.5 million, according to a study by ASU's W. P. Carey School of Business.
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