SoFi CEO Anthony Noto on suing over student-loan payment pause: 'I'm also protecting our shareholders'
An ASU management expert says the move may damage SoFi's relationship with younger customers.
In this article published March 22, 2023, on MarketWatch:
SoFi made an effort to connect to the younger generations by selling itself as a different kind of bank, and to the extent that attracted customers, if it loses that goodwill, it could be pretty damaging to its bottom line.
– Jonathan Bundy, associate professor and Dean's Council Distinguished Scholar
Latest news
- Step by step: Measuring the value of managing by walking around
New research finds that executive visits boost employee motivation and sales.
- AI master's student Nora Mawashi sees future career through ethical use of technology
The Master of Science in Artificial Intelligence in Business (MS-AIB) from the W. P.
- Is it the right time to buy a car before tariff pricing kicks in?
The auto industry is encouraging customers to purchase cars now despite higher interest rates,…