'Things can go sideways quickly' as security removes protestors from ethical fashion event
Protests may be leading to a tipping point in the fast fashion industry, ASU marketing expert says.
In this article published Feb. 15, 2023, on Sourcing Journal:
"In general, consumers balance their desire for fast, trendy, or cheap fashion, and what they could possibly represent. There is a critical point at which protests get enough mindshare with consumers, such that the social costs can counteract the benefits."
– Neeru Paharia, professor of marketing
Latest news
- Step by step: Measuring the value of managing by walking around
New research finds that executive visits boost employee motivation and sales.
- AI master's student Nora Mawashi sees future career through ethical use of technology
The Master of Science in Artificial Intelligence in Business (MS-AIB) from the W. P.
- Is it the right time to buy a car before tariff pricing kicks in?
The auto industry is encouraging customers to purchase cars now despite higher interest rates,…