ASU marketing expert sees future contraction in sports betting market
Bet Arizona chatted with an ASU marketing expert to find out how the state’s revenues have lived up to expectations and where the market could be headed.
Bet Arizona chatted with an ASU marketing expert to find out how the state’s revenues have lived up to expectations and where the market could be headed.
In this story published on Feb. 1, 2022, on Bet Arizona:
The Super Bowl obviously will be in two weeks, and that’ll be a huge revenue driver. So, in February you could see a nice uptick. But once you get out of football season, there is a pretty strong seasonality that exists between these months.
– Daniel McIntosh, senior lecturer of marketing
Latest news
- AI and games are shaping real-world skills
Speakers across ASU share how they're bringing artificial intelligence into the classroom — from…
- Step by step: Measuring the value of managing by walking around
New research finds that executive visits boost employee motivation and sales.
- AI master's student Nora Mawashi sees future career through ethical use of technology
The Master of Science in Artificial Intelligence in Business (MS-AIB) from the W. P.