Study: CEOs with uncommon names tend to implement unconventional strategies

If you’re looking for an unorthodox approach to doing business, pick a CEO with a rare name, according to new research co-authored by PhD student and professor of management and entrepreneurship Yungu Kang and David Zhu, respectively.

If you’re looking for an unorthodox approach to doing business, pick a CEO with a rare name, according to new research co-authored by PhD student and professor of management and entrepreneurship Yungu Kang and David Zhu, respectively.

In this story published Sept. 8, 2020, in In Business Magazine:

Using 19 years of data on 1,172 public firms, we show that firms’ distinctive strategies are systematically linked to their CEOs’ uncommon names.