Could Cheesecake Factory change Fox Restaurant Concepts for the worse?
Cheesecake Factory Inc. purchased Phoenix-based Fox Restaurant Concepts. Assistant Professor of Management and Entrepreneurship Heewon Chae chimes in on what that means for the creative culinary community.
Innovation. Growth. Diversity. Team strength. These are the qualities hoped for with the Cheesecake Factory's purchase of Phoenix-based Fox Restaurant Concepts. But will Fox restaurants lose their originality?
In this article published Aug. 2, 2019, in The Arizona Republic:
One of the key success factors of the Fox group is that it has created such unique and authentic atmospheres that appeal to customers, which are quite different from those of Cheesecake Factory, the restaurant chains that provide unitary experience to customers with standardized menus and service wherever you go.
– Heewon Chae, assistant professor of management and entrepreneurship
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