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Social media: The wild, wild West of new technology

Leigh Dow, director of the Toolbox for IT at Toolbox.com, addressed the new developments in social media at a recent Showcase Series event sponsored by the Center for Advancing Business Through Information Technology (CABIT) at the W. P. Carey School's Department of Information Systems. Dow started her career in politics, then went to work at Intel where she became excited about innovation environments and technology. From there she went back to school for an MBA in technology management. After graduating she joined Honeywell Aerospace in various marketing positions, eventually bridging into e-commerce and customer relations management. After the speech, CABIT Director and Professor Julie Smith David talked to Dow about what's happening in the fast-expanding world of social media. We asked if Dow is seeing an uptick in awareness of social media within the Toolbox for IT community, and if those community members are actively looking for ways to use these tools for business value.

2010-10-13

From KnowIT, October 5, 2010 Leigh Dow, director of the Toolbox for IT at Toolbox.com, addressed the new developments in social media at a recent Showcase Series event sponsored by the Center for Advancing Business Through Information Technology at the W. P. Carey School's Department of Information Systems. Dow started her career in politics, then went to work at Intel where she became excited about innovation environments and technology. From there she went back to school for an MBA in technology management. After graduating she joined Honeywell Aerospace in various marketing positions, eventually bridging into e-commerce and customer relations management. After the speech, CABIT Director and Professor Julie Smith David talked to Dow about what's happening in the fast-expanding world of social media. We asked if Dow is seeing an uptick in awareness of social media within the Toolbox for IT community, and if those community members are actively looking for ways to use these tools for business value. [podcast id="1"]

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